Product photos shot for the purpose of advertisements are retouched to enhance their quality and help customers choose the right product as per their needs. Retouching ensures that the product photo looks as similar as possible to the product in the real world. Today, in this microblog let us discuss a few common techniques used by retouchers.

Eliminate: Elimination is one of the crucial processes involved in product photo retouching. This process is not just limited to dirt, dust or scratches. In this step spot healing brush and the patch tool is used to remove any attributes that do not belong to the image. Making too many eliminations can compromise the clarity of the end image.

Evaluate: The purpose of product photo retouching is to come up with the best possible images. So, it is essential to analyze the product that needs to be retouched. In this step factors such as lighting, shadow and the overall look of the product are evaluated and compared to the image of the product captured by the photographer. Through this analysis, we will be able to find the areas of the product which need maximum attention during the retouching process. Imperfections in the image are identified at this stage.

Noise addition: In this step, slight noise is added to the product image resulting in the blending of the tones. Adding noise results in diminishing any banding resulting in better image clarity.

The pandemic has brought about a huge transformation across industries since 2020. One remarkable transformation can be noted in E-Commerce industry. Since 2020, E-Commerce sales has clocked a growth of 43%. E-Commerce industry in 2021 is valued at $13 trillion. In such a dynamic industry landscape it is crucial to be aware of few visual branding tactics for your brand’s success in E-Commerce space. The success of a brand in digital space depends on multiple factors ranging from high-quality products and user friendly interface to robust customer support, pricing,shipping speed and visual branding.

Advantages of product photo editing and retouching for E-Commerce business:

Product images play a major role in capturing the attention and engaging your target audience. Every image posted on your online store must be well edited and retouched to give them a professional look.

Highlight product features and details: Retouchers employ multiple techniques to highlight the minutest features and details which helps online shoppers in taking an informed decision resulting in customer satisfaction.

Credibility and trustworthiness: During the process of product photo retouching, retouchers use various techniques to ensure the product in the image look similar to the product in real life. This increases the credibility and trustworthiness of your brand.

Attract new customers: In the virtual space where the first impression is often the last, a potential buyer who comes across your product while searching for similar items will look at the product images to take a purchase decision.

Reduces rate of return: Returns and refunds are not beneficial for sellers in the E-Commerce space. Buyers return products when the product images don’t match with the actual product or don’t rightly display the product’s qualities and features. Authentic images produced by retouchers post processing ensures that the product image rightly showcases the characteristics of the product.