Let us assume you are a manufacturer and retailer of handbags and you intend to showcase your products on an e-commerce website. The primary medium of communication between you and your prospective customers is product images. So, it is obvious that you have to hire a great product photographer to get your e-commerce store up. People in the virtual space judge the quality of your products primarily by the product photos which are displayed in your virtual store. So, do you think that just hiring a product photographer is sufficient? If your answer is yes, then my friend! you’ve got it wrong. Once a product photographer shoots images of your products, they are not going to be absolutely flawless. Moreover, raw photos don’t showcase the minutest detail of the product. Then by now, you might be wondering about the solution. Here comes product photo retouching or which is also known as product photo touch-up.
Product photo retouching is basically editing/making changes to the product images with the goal of presenting them as similar as possible to the actual product in real life. The end goal is achieved by various means including but not limited to color correction, resizing, shape adjustment, defect removal, shadow addition, contrast correction, etc. Adobe Photoshop, GIMP, Luminar, Affinity Photo are some of the most popular image editing software used by professional retouchers.
Retouching results in a better visual appearance of the product. Retouching helps a brand showcase different parts of a product. Retouching also helps buyers make an informed decision as the images of the product they view are almost similar to the actual product.
